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An executive summary functions as an elevator pitch for your business plan, essential for entrepreneurs seeking investors or CEOs of large corporations. While writing it is straightforward, it can be challenging due to its multiple purposes. This guide presents five tips for crafting an effective executive summary and highlights key information to include. Positioned at the beginning of a business plan or on a website's about page, the executive summary serves as the first impression and must be engaging and convincing. In one to two pages, it should effectively convey your company's story and other critical elements. A common mistake to avoid will also be discussed.
