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In this tutorial, Chelsea from Event Planning Comm discusses how to write a proposal. She emphasizes the importance of a one-on-one conversation with the client as the first step in booking. Chelsea suggests scheduling an hour to gather logistical information about the event, including its type, date, venue status, expected attendance, and demographic details. Additionally, she advises exploring the creative aspects, such as themes, colors, and preferences for food and music. Detailed notes during this initial consultation are crucial for crafting a comprehensive proposal later.