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The tutorial outlines how to write a compelling case study. It defines a case study as a narrative that showcases a company's success story, detailing its journey from humble beginnings to achieving notable milestones. Key skills for crafting an effective case study include storytelling—presenting the company's story engagingly, often starting with an informal tone; thorough research to provide accurate facts and figures; and including real-life examples to illustrate the company's impact. Viewers are encouraged to take notes to help them in the writing process.