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Writing a catering proposal effectively is crucial as it serves as your first impression, akin to a first date. Just like a first date is an opportunity to get to know each other, a proposal showcases your business's strengths and offerings. The speaker emphasizes the importance of presenting your business compellingly in the proposal. They will demonstrate the proposal process using a platform called PandaDoc, offering a 10% discount via a provided link. The platform also notifies you when clients open the proposal and details how long they spend reviewing it.