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In this video, Meg discusses the importance of a brand questionnaire for brand photographers, specifically for planning branding photo shoots. She shares insights into her process, emphasizing four essential questions she always includes in her questionnaires. While she mentions asking additional questions, these four are highlighted as particularly valuable. Meg explains that the brand questionnaire is sent to clients after they've booked and paid their deposit, following an initial connection call where she gathers information about their brand. The discussion aims to provide a helpful perspective for photographers looking to improve their client interactions and photo shoot preparations.