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In this video, Eric Vorniczak from eback design shares how to craft effective design proposals for freelancers and studio owners. He emphasizes the importance of understanding client expectations and structuring pricing and timelines effectively to enhance your chances of being hired. By adhering to industry best practices for proposals, you can significantly increase your conversion rate from leads to clients. Vorniczak aims to provide actionable tips on branding strategy and design, encouraging viewers to subscribe for more insights. He highlights the benefits of using a proposal template designed to improve your success rate in winning business.