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Press releases are often included in book marketing packages, serving as concise documents with a headline, quote, and book details to attract media attention for book launches. Julie from Book Launchers discusses their relevance for authors today, questioning their effectiveness in modern book marketing. She emphasizes the goal of helping authors write, publish, and promote nonfiction books to impact readers, grow brands, build businesses, and retain rights and royalties. While press releases were essential in the 1990s for media engagement, their utility in contemporary marketing strategies may need reevaluation. The video aims to clarify the role of press releases for authors.