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in this video Im going to introduce three Advanced logo design techniques show you them in use in some famous logos and demonstrate how you can begin experimenting with them in docHub Illustrator the first technique is known as overshoot and this is something that we learned from type design have a look at these two well-designed typefaces here we have castlon and GT America now what youll notice with both of them if we zoom in a little bit and just select one of them illustrator leaves the Baseline in for us and you can see that the characters with a flat horizontal bottom to them like the L and the E sit right on the bass line but those with a curved bottom like the S and the O overhang the bass line This is called overshoot see it here with the Sans serif we have perfectly horizontal bottoms to the L and the e but if you have a look at the curved bottoms the S and the O they overshoot they move down lets just make this into an outline just to demonstrate this a little bit we can d
