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[MUSIC PLAYING] Hi, Im Pete from HubSpot. And today, Im going to show you how to design a logo. If you enjoy this video, dont forget to like it and subscribe to our channel. Post any questions or suggestions you have in the comments below. Lets get started. If youre creating a logo for your company, youre in a unique position to make a powerful impact on how consumers perceive your brand. But how do you even begin designing a professional logo? Weve broken down nine simple steps to help you create a memorable visual identity for your brand. Lets jump in. Step one, start with your story. Before you even start designing, take some time to ask yourself what the story behind your company is. Your story is bigger than the product you sell. For example, when we look at Coca-Cola, we dont see a brown carbonated beverage, we see polar bears playing in the snow, and people laughing as they share a Coke. Step outside of what your company does and focus on the why. That why is the roof o
