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Which is the best colour for your brand? More importantly, how do you choose which colour you should have in your brand? Even bigger question. How do you work out secondary and tertiary and other colours that you need for an effective brand identity and logo? In this video Im going to show you exactly how you can come up with the right colour for your brand and some interesting facts that you need to know that you probably dont know already. The first step in creating a good brand colour is selecting the primary colour. This is also known as a dominant colour or the main brand colour. For me, its this orange. We chose this because it speaks to our creativity and also a sort of youthful nature of our company. Now, there are many ways that you come up with a primary or dominant colour. But one of my favorite ways is to get a mood board and the mood board will have products, have competitors and itll have a vibe of a mood, and within that mood youll find loads of colours inside of th
