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how do you own your content so if youve had someone create your logo if youve had someone do a photo shoot for any of your of your products for your business if youve had someone do a video or video grapher come and you know do some content to promote your business you want to make sure that you own your content whoever creates the content owns it thats the rule and copyright law so to transfer that ownership right you need to have this person your graphic designer photographer a videographer sign a copyright transfer agreement so you own all of your content there is a pending litigation out in Atlanta from Sweetwater Brewery its a a beer company that started 30 years ago and they had a family friend draw their logo and pay that family friend five hundred dollars well 30 years later Sweetwater Brewery sold for 300 million dollars so what do you think that cousin did of course they filed a lawsuit saying we own that logo and and your logo has something called Goodwill when you see
