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hey this is Ryan McDonald from shade digital and this is digital marketing tip number five why revenue share aligns interests of both the client and the agency so theres a lot of common ways a lot of common pricing agreements between ad agencies and their clients you know hourly rate retainer based are the two most common and its pretty apparent right most agencies priced hourly rate or retainer but theres another way of pricing your your value as an agency that completely changes the game when it comes to aligning the interests of the client and the agency with hourly rate pricing and retainer based pricing theres always sort of a push and pull of divergent interest and I can get into those at another time but revenue share agreements merge the interests of the client and the agency and so heres what it is and this is common for SEO agencies and this is common for digital advertising agencies I havent thought of how this works in other manners like if Im a video production agen