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This video provides a complete social media strategy template that can be used to achieve goals for yourself or clients. The template is based on strategies used for Fortune 500 brands, with weekly videos offering hacks and tutorials to help apply these strategies. By the end of the video, viewers will have a good understanding of how to build a social media strategy with all key elements in the proper order. A downloadable template is also provided in the video description to use as a companion. The first step is to identify business goals, such as increasing sales or client retention.