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- Like in any creative discipline, a common struggle we can face as designers is coming up with ideas, and sometimes it can be overwhelming and hard to get inspired and find direction. One of the best ways to come up with ideas is to undertake research. Over the years of designing logos, I have developed a system that helps me narrow it down. So when it comes to thinking about color for my logo design, I typically undertake four tasks. One, consider color. Two, sample color. Three, apply color. And four, perfect color. In the last video, we started thinking about color for our logo design, where I discussed task one and the things you can consider to give us some good idea to steer us into a good direction for our color choices. By working through our thought process, this can generate a more clear idea with a very specific set of criteria to base our color on. In this video, we are going to continue to think about color and Im going to demonstrate task two, how we can sample and pick