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Have you ever had a branding project totally derailed halfway through just because you found out some new information from your client that you really wish you would have known from the beginning? Hi creatives and welcome back to Agency Academy. My name is Malin and today were going to talk about different questions that you can ask in your Discovery meeting for Branding projects to make sure that youre never stuck in a frustrating situation that gives you Scope creep or other problems that you might have. Ive had clients change their company name halfway through the concepting phase Ive had them change who their customers are or just maybe come up with a different person who is going to make decisions. All these things can really really make it difficult for you, it takes a lot of time to make changes and also it can be quite expensive, you might have to turn down other projects in order to finish this one and make all those changes. I think its our
