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A social media policy is an internal document used by companies to guide employees' interactions on social media platforms. Social media provides various ways for firms to reach potential customers and shape their brand identities, but it also poses risks due to the speed and reach of information. Insensitive or poorly conceived posts can harm a company's reputation. A good social media policy is crucial for managing these risks. eFORMS, a database of various documents, will provide a link to a customizable social media policy at the end of the video tutorial. The policy covers guidelines for employee social media interactions.
