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[music playing] Hi, everyone, this is David from the Effective Writing Center. And today we’re going take a look at a key assignment in this course—the executive summary. First, we’re going to look at the assignment directions so that we all know exactly what it is that needs to be done. Then we’re going to look at the features of the executive summary, followed by a review of a sample executive summary. So, let’s get started with this first question: What is an executive summary? Well, you can tell from the word “summary” that it is a shorter version of a longer document. But in this case, it’s a much shorter version. OK, let’s take a look. Let’s look first at its special features. One, its audience: The executive summary is directed at executives: the top-level managers with decision-making powers. Two, its purpose: Executives use the summary to decide whether or not to move forward on the proposal. The summary is a substitute for the actual proposal. Three, its structure...
