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How do airlines sell their tickets? Through what channels? Airlines communicate directly and indirectly both offline or online. I am referring to the Global Distribution System (GDS), the Online Travel Agent (OTA), the metasearch (the use of sites for comparing prices), the airline brand website, mobile airline apps, and, not least, the contact with traditional agents. The GDS remains responsible for presenting the inventory of airlines when their seats are sold through Online Travel Agents or offline channels. Obviously, new trends encourage the use of direct channels, avoiding travel agents and, as a consequence, GDS. The future of airline distribution is the commercial future of the aviation industry itself. More than ever, airlines need new revenue streams for their recovery in a post-Covid world. For airlines, the key to success will be becoming true retailers which means recognizing what their customers need, when they need it, how they want to bu
