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[Music] surveys also called questionnaires offer a standardized method of collecting both quantitative and qualitative data from individuals a survey can be an excellent tool for gathering information about memories knowledge personal experiences attitudes and behaviors the goal of good survey design is to ensure that the data you collect with your survey matches as closely as possible the authentic thoughts feelings and interests of your respondents when a gap opens up between the real views of your respondents and the data that appears in your completed survey forms this is called response bias techniques to minimize response bias have been developed over several decades of social science research and you can use these techniques to make your survey results as accurate as possible your first step in the survey design process is to clearly identify the topic youre looking to investigate with your survey your research focus will point you towards the type of survey you should be desig
