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hey guys its andrew with unison were talking about publicity and i want to talk about press releases something that has changed docHubly is that press releases no longer really generate a lot of press theyre essentially a tool where you consolidate all of the relevant factual information about something and you make a shot across the bow to media but pitching one to one is where the results of publicity come from that said you should still do a press release and that press release should have a headline that is the most distilled storytelling around this project you should have a handful of subheaders that tell additional relevant important interesting points that is all that most people are gonna read so make it compelling then the body of the press release should essentially flesh out that information maybe add a quote from somebody important and then youre done keep it short and to the point keep it factual dont use qualitative terms like the most brilliant or the awesomes
