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[Music] [Applause] [Music] in todays video ill share an example of an integrated digital marketing plan and projected budget digital marketing plans are based on the unique goals and objectives of each company what youre selling and who youre selling to dictate the activities required to get good results in the following digital marketing plan the example company has three goals they want to accomplish number one have more sales meetings number two create a larger sales pipeline and number three close more deals faster metrics and accountability standards for your goals are essential so you have a clear vision to what success looks like the success metrics for our example company are to increase new sales conversations from 10 to 50 per month and new leads from 3 to 15. increase the sales pipeline from 5 to 10 million and increase new deals per month from 1 to 3 and shorten the sales cycle from 90 to 60 days the company will use digital marketing tactics to accomplish their goals w
