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(dramatic music) (ninja stars whooshing) (ninja beeping) (cursor clicks) - Welcome to the final video in our pay-per-click series where were gonna be talking about campaign management and optimising your pay-per-click campaign to improve its profitability over time. Now, before we get started I just wanna say that management of the PPC campaign is really, really important. Some people still think that pay-per-click is a kind of set and forget ad platform. Theyll say to us things like, Oh, can you just set up the ad campaign and then well just leave it running. If you can just set it up so its really well optimised, well just leave it running. Its a really bad way of doing things. Its a bit like saying to a personal trainer, If you can just get me really fit, Im done, just gonna coast the rest of my life cause Ill be in really good shape, my body will be metabolising, blah blah blah blah blah. Never gonna happen. Before long, youre gonna be a massive mess. So, exact