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now two things to understand about press releases number one press releases last forever and they have great SEO link juice meaning that if youve written a press release about your best-selling book you will find that on a continual basis when people search that topic they might run across your press release so its something thats going to live for a long time and number two each press release goes out to about a thousand media outlets and usually if you do a good job writing it youre going to find about 100 to 200 of those media Outlets pick it up so thats tens of thousands and in some cases hundreds of thousands of eyeballs that are on your books because of each press release