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(upbeat music) - A project brief is an easy to digest document that outlines the critical components of a project for your team and stakeholders. While a project plan details how a project will get done, a project brief defines the who, what, when, where, and why. As the project manager, youll want to create a project brief right at the start of an engagement before your team gathers for an internal kickoff meeting. The length and format and even the elements you include will depend on the size and complexity of your project and client. While you might be tempted to include all the good details you uncover from your sales team and your project brief, this isnt the place for it. The key is to make it approachable enough for your team and stakeholders to understand without leaving any critical information out, challenge yourself to keep it to one page so people will actually want to reference it. After all, any info beyond that is up to you to track not everyone else. Like a project br
