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SPEAKER: In this video, we are going to show you how to set up conversion tracking within your Google Ads account. Setting conversion tracking helps to measure how well your ads are performing by measuring conversion relevant actions users take on your website. This information can help you optimize your campaigns to achieve your overall advertising goals, such as increasing sales, generating leads, or driving traffic to your website. There are two steps to set up conversion tracking. One, create a conversion action in your account. Two, the Google Tag on your website. To create a conversion action, you need to go to Goals, then Conversions. Click the Add New Conversion action button to create a new conversion action. You can decide what you want to track, an action on your website, app, or a phone call. You can also upload conversions that you have previously collected. We will be focusing on website conversions. Enter the URL and click Scan. Youll see two options to create a conver