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hello everyone Welcome to our new video our Google ads series is going on if you want to watch the whole series you can go and watch them so in todays lecture well be discussing about campaign URL options tracking template okay so lets get started the tracking template is where you put tracking information you can use URL parameters to customize your final URL when an ad is clicked the information is used to create your landing page URL okay so lets go to the Google ads official documentation and read more about tracking template okay so lets take an example like lets say that you sell specialty skin care products when the user clicks on your ad about moisturizers you would like them to be directed to your Landing desk this one https myskinclear.com moisturizers.html so you set the final URL as https my skincare.com if you want to track for each individual click with campaign ad group and key are triggered the ad that the user clicks on you can set the tracking template to this o