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and this video will take a look at the URL variable in Google tag manager what it is and why is it so useful hey my name is julius and welcome to analytics maniacs youtube channel where you can learn giggle tag manager and google analytics the right way on some websites where you want to implement your web tracking the URL or the web address might contain some useful information for example when a visitor Mixit purchase and lands on a thank you page that thank you pages URL might contain data like order ID or order total and it will be cool to send that data from the URL to third-party tools like google ads or Google Analytics or whatever and thats where URL variable becomes very handy because you can use that variable to take certain parts of the URL and reuse that in your tags so lets take a look how can we do that Here I am on a Thank You page of my demo website and we can tell that also from the URL of the page because we have pages slash order successful and then question mark