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whats up everyone welcome to the Surfside PPC YouTube channel today I want to go over your Google ads search campaign structure along with some best practices to make sure that youre setting up your campaigns for Success so were here in my Google ads account so when youre within your account you can obviously create campaigns so when youre creating campaigns one of the options when youre creating a new campaign is a search campaign so today Im going to be specifically going over search campaign structure you can see right here I have my sample campaign running now keep in mind you can run multiple search campaigns so what I recommend a lot of times is separating out your keywords for example Im targeting keywords related to some of these different product categories on my website so theyre not going to perform as well as specific branded keywords so what you may want to do within your Google ads account is create a completely separate search campaign all just geared around you
