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The Briefing is an indispensable tool in the day-to-day life of marketing and advertising professionals working without a briefing or with a low quality one is a recipe for disaster do you want to create one but dont know where to start in this video were going to explain what a briefing is what it should contain and provide you with a template you can use to create your own lets Dive Right In [Music] what is a briefing a briefing or brief is a document that serves as a communication tool between businesses and marketing agencies in it the company must clearly explain what it aims to achieve with a project for what purpose within what time frame and with what means the briefing is not a one- siiz fits all document for all clients the information it contains varies ing to the objectives of each moreover there will be variations when dealing with a small business a freelancer or a more established company with a client base in some cases the client May create the briefing from start t
