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lets chat about something we call conversion rate optimization or cro and what exactly it means [Music] conversion rate optimization is the process of improving your website and content in order to increase conversions or the percentage of users who complete a desired action you can calculate your conversion rate percentage by dividing your total conversions by your total website visitors and multiply that by 100 now conversion rate optimization is all about optimizing your content and storefront to increase that conversion rate percentage its less about bringing traffic to your website but rather setting your website up in a way to encourage specific customer behaviors cro by its nature can improve your aov ltv and mrr when you look at it holistically a lot of cro has to do with understanding your current customer behavior where do they linger the longest at what point do they leave and finally what kind of device are they using you can leverage all of this data paired with a b test
