Set theme in the Consulting Proposal

Aug 6th, 2022
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How to set theme in the Consulting Proposal

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so if youre new to consulting you probably realize by now there is something that is vitally important for a new consulting business and that is the ability to sell your services and a component of that is being able to put together really good client proposals thats what were going to talk about this week [Music] so if youre new to consulting maybe youve just started up your consulting business maybe youre thinking of starting up a consulting business one of the things that youve got to be really comfortable with is selling and ive got some videos on the channel about sales in consulting ill put some links down below to those i wont go into it now you know a lot of people dont like selling let me just say this if you dont enjoy sales and doing it in a supportive consultative way you aint going to make it as a consultant because youre not going to be able to sell your services now one of the really important parts of consulting sales is the client proposal and certainly i

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In your outline, be sure to include the essential components of a consulting proposal, including: Contact information and date. Greeting. Project summary. Objective. Deliverables. Credentials. Terms and conditions. Conclusion.
A proposal theme is most commonly defined as a central idea (feature and benefit) that is supported or proved. Most proposal experts generally agree that themes and supporting discriminators are the MOST EFFECTIVE way to distinguish your proposal from the competition (other than price).
What Exactly Are Win Themes? As part of your proposal strategy, win themes are high-level statements that inform the underlying message of your response. They describe why your solution is the number one choice based on your strategic advantage beyond the RFP requirements.
Theme statements in proposals link a customer benefit to the discriminating features of your offer. Themes tell readers why they should select you. The most powerful themes contain the most important and unique discriminatorssomething the customer wants that no one else but you can offer.
Win themes are the handful of differentiators that truly set you apart from everyone else who might be submitting to the same RFP. Ideally, your company has a plethora of great differentiators your challenge is to emphasize the ones that matter to the audience.
Here are six examples of things you can do to write exceptional proposal win themes: Dont talk about yourself. Say the things that will help them justify their decision. Make every statement matter to the customer. Focus on results, benefits, and what the customer will get or can expect from you.
Proposal theme statements are how you articulate why the customer should select you. They deliver your message, tell your story, and flow through the proposal document. They may be incorporated into headings, tag lines, text boxes, or just be the main point of a paragraph.

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