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Whats up brand builders Stephen Houraghan here at BrandMasterAcademy.com and in this video youre going to learn branding 101 how to build a strategic brand so you can understand the machine that influences audiences to choose your business of your competitors again and again so what exactly is branding well look its a pretty broad question and when you sit down and think of it there are many different perspectives on this a lot of different players with different opinions and different positions on what branding actually is but when you strip away all of that complication and really think about what branding is its about making a business more appealing to a certain group of people than the competitors and the aim of the game here is to influence their buying decision now a lot of people believe that branding is about how a brand looks you know the the logo how it appears visually and for the most part the they are right to some extent but really that
