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In this video tutorial, the speaker shares a complete social media strategy template that has been used for Fortune 500 brands. Viewers can use this template to map out their own social media goals. The video includes weekly videos with tutorials and step-by-step breakdowns of strategies. By the end of the video, viewers will understand how to build a social media strategy with all the key elements in the right order. A downloadable template is also available in the video description for viewers to use as a companion. The speaker emphasizes the importance of aligning social media goals with business goals, whether it's increasing sales or client retention.
