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Before designing any visual aspects of your business, such as a logo or packaging, it's crucial to define your brand identity. This includes determining your brand colors, logo shape, and what sets your branding apart. Designing a brand identity can be overwhelming, but it should be an enjoyable process. In this video, nine playful questions will help you discover the key elements of your brand identity. Hamza from Brand New Dreams guides small businesses through this process, with a blog post and show notes available for further reference. Whether you're starting a new business or rebranding an existing one, these questions will help you establish a strong brand identity.
