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A social media policy is an internal document used by companies to guide employees' social media interactions. As social media platforms like Facebook, Instagram, and Twitter become key ways of engaging with customers, firms have more opportunities to shape their brand identities. However, the rapid nature of social media also poses risks, as insensitive posts can damage a company's reputation. In this tutorial, eFORMS explores the role of social media policies and provides a link to customize one online. Policies typically cover guidelines for employee social media use and are distinct from social media strategies.
