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(upbeat music) - A creative brief is a one to two page strategic document used by in-house marketing teams, ad agencies, and freelancers to clearly define the scope, goals, and requirements of a creative deliverable. It goes beyond the standard project brief by capturing the vision, voice, and target audience of a brand or campaign for writers, designers, and video teams assigned to the project. Free artistic reign may work fine for personal creative projects, but if you're delivering corporate campaigns or client projects, clarity is everything. If your creative team doesn't understand the who, what, and why behind a project, they're more likely to miss the mark. That creates unnecessary stress and frustration, and adds more time and money to the project, and nobody wants that. A clearly defined creative brief enables your team to deliver high quality work with fewer rounds of revisions. By aligning your client's goals and expectations with the people doing the creative work, deliver...
