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Things To Consider When Writing a Press Release for Your Event When youre planning an event, writing a press release is an important part of promoting it. In this video, well take a look at what you need to consider when writing a press release for your event. The first thing you should do is determine who your audience is. You dont want to make assumptions about whos going to be interested in your event, so spend some time thinking about who might find it interesting. Then, write a brief description of what will happen at the event and why people should come. Youll also want to write down any information that would be helpful for journalists or bloggers who might cover the event, like how much tickets cost and how long theyre available for purchase. You should also write in a way thatll grab readers attention. Use short sentences rather than long ones, and avoid jargon and cliches whenever possible. Make sure the tone of your press release is consis