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this is a one-page product marketing plan template its available for free as a word document in the link in the description lets get started so the first thing that you need to consider and this is something that a lot of marketers ignore is the desired outcomes they jump straight into the strategy without knowing where it is theyre trying to go because the strategy is really only useful as a means to achieve outcomes the first thing that you want to determine is the primary goal for your marketing plan and there are two components to this one is the quantitative outcome so it might be something like generate $500,000 generate a million dollars generate enough money to retire capture a certain amount of market share or if youre selling a product where the price per unit is pretty much the same with you and your competitors then your goal might be just sell 10,000 units a million units etc the other component of your primary goal is not just the quantitative outcome but its the dea
