Set sample in the Press Release Email in a few clicks

Aug 6th, 2022
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How to set sample in the Press Release Email

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Hypothesis and welcome to PR decoded today We are going to talk about press releases because its a question I get asked a lot how to do them how not to do them what you should do and what you shouldnt do I will link below to a cheat sheet that I created some time ago on how to create the perfect press release or how to create a press release that Gets attention. I know its difficult And I know when youre the brand owner and youre you have so much information that you need to get out there I know that sometimes Prioritizing it and keeping it concise and short in one press release can be you know Sometimes nearly impossible. Lots of you arent natural writers. You dont necessarily feel comfortable in the space will really understand You know, what are the governing rules of a press release? What whats allowed whats not allowed? So thats what were going to talk about today how to do it how not to do it and how you can do it Lets jump in press releases I think if I had to hazard

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Press Release Format Contact information and For Immediate Release at the top. Title and italicized subheading to summarize the news. News location and news peg in opening line. Two to three paragraphs to add context and additional details. Bulleted facts and/or figures. Company description at the bottom.
To end a press release: Provide a call-to-action what you want people to do. Add a boilerplate description of your company. Give direct contact information to your media contact, including a mobile number so journalists can contact you easily.
You should drive the reader to a resource where they can get more information on the topic for their article. 9. A couple of spaces below your final paragraph, centered on the page, put ###. This signifies the end of your release.
Include a call to action Your call to action should be located at the end of your press release and it should be written separately from the closing paragraph. It should be a simple sentence that clearly tells the reader what to do next.
Start your email with an attention-grabbing subject line. Greet the recipient by their first name (Hi Stacy) and congratulate them on their latest achievement/personal success. Briefly include all the information about the press release in a concise manner. Also, dont forget to add a small CTA at the end of the email.
The conclusion of a press release should be a concise summary of the key points made in the release. It should not introduce any new information but rather reinforce the main message.
Your email subject line should summarize the main point of your press release in a concise and informative way. Avoid vague, generic, or misleading statements that dont tell the recipient what your news is about. For example, instead of New product launch, write XYZ launches innovative solution for ABC problem.
Signal the end of the press release with the word Ends in bold. After Ends, write For further information, please contact and list your details or those of an appointed person. Do give a mobile number if you can, so that journalists can contact you easily.

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