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an extremely viable way to get exposure for your business is to get news coverage from the media Im going to show you how to create a great press release but its notice you a grand opening a new product a record-setting sales year a new location or a special event are all good reasons to contact the media and send them a press release its important for any business owner to know how to write one that not only gets noticed but actually turns into news coverage here are the things you need to know in order to write a killer press release now to ensure readability your press release should follow this standard format it should be typed double-spaced and on white letterhead with a contact persons name title company address and phone number in the upper right hand corner the words for immediate release should go at the top of the page on the left margin in capital letters the headline usually in bold should be centered below that a subtitle can be included in italics that briefly elabor
