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hey everyone eric here in this video im going to help you understand performance marketing how to set targets how to understand your cost per acquisition and ultimately how we use these strategies to scale startups okay lets get started so performance marketing so just so you can understand sort of what this is performance marketing is marketing based on a cost per purchase target and so the marketers themselves have performance targets and they need to get a certain amount of conversions from a certain amount of spend and the reason why this is important is because the previous sort of marketing in the past meaning like sort of 15 years and and before was this type of marketing and these people still exist but these sort of spray and pray marketers meaning they would spend money but they couldnt or they didnt track the spend and they couldnt really figure out what portion of your revenue was coming from which specific marketing dollars so performance marketers are held to really