Set point in the Go To Market Strategy effortlessly

Aug 6th, 2022
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How to Set point in the Go To Market Strategy

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- If youve built a product and youve got some revenues flowing but youre not quite at the point where you have predictable growth and scalable growth, where you know you can put a dollar in and you can earn $2. If youre not quite there yet, then its time to actually build a scalable go-to-market plan. Now, I always thought I knew how to build a go-to-market plan but it wasnt until I worked with some really, really talented go-to-market leaders, some really, really talented marketers and sales leaders that are really understand, okay, heres how you actually do it. And I learned that through my journey at ToutApp and also my journey at Marketo, both different scale SAS businesses. So in this video, Im gonna actually help you map out your go-to-market plan and follow the six steps, six steps that you actually need to follow to build out that plan, intro. (upbeat music) Whats up everybody, welcome to unstoppable. Im TK and on this channel, I help SAS founders Like you navigate t

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To fulfill these objectives, creation of an effective GTM strategy should include: Identifying buyer personas. Creating a value matrix. Defining the marketing strategy. Understanding the buyers journey. Selecting a sales strategy. Syncing with support. Understanding where the product sits in the overall roadmap.
How to Create a Go-to-Market Strategy Identify your buyer personas. Create a value matrix. Define your sales funnel. Select a sales strategy. Decide how to generate product demand. Develop a content marketing strategy. Use metrics to hone your sales process. Outline a plan for customer retention.
A go-to-market (GTM) strategy is a plan that helps you define your ideal customers, coordinate your messaging, and position your product for launch. A GTM strategy also keeps key business units aligned on the same plan. This allows you to meet a market need and effectively iterate on your product.

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