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- Think of coupon marketing as printing your own currency and then marketing that and distributing that to your target audience. And the best way to do that is to print gift cards that function like a coupon, but look like a gift card. And the reason is, is because people see so much more value in a gift card than a coupon. The coupons kind of like, eh, something for free, whatever. Maybe Ill save it, maybe I wont. But a gift card, you dont wanna throw that away. Thats like throwing money in the trash which is gonna increase the usage and engagement and more sales for you. So lets jump in and talk about seven tips on how you can execute a great coupon marketing strategy that looks like a gift card. Step one is to set up your actual coupon code. And so what youre gonna wanna do here is make sure that the coupon code is specific to a dollar amount. So for example, save $10 or a $10 discount. You dont wanna do a percentage savings or anything like that, because then that really i
