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In this video tutorial, the presenter outlines how to create a web design proposal from scratch, using a template that has proven effective for their freelancing business. After downloading the Word template from the provided link, the key areas covered include: creating an effective proposal, detailing its contents, sending it out, and obtaining signatures. The video suggests leveraging an existing proposal template from a client manager for efficiency, but if creating one from scratch, it emphasizes the importance of a clear client brief. Essential questions to ask the client include details about their business, target market, desired visitor actions, competitive uniqueness, average customer value, and current acquisition methods.
