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In this tutorial, the presenter demonstrates how to create a web design proposal from scratch, using their own six-figure freelancing business template. Viewers can download a Word template linked in the description. The video covers key aspects including crafting an effective proposal, necessary contents, and the process of sending and getting it signed. For a successful proposal, it's recommended to start with a clear client brief. Essential questions to ask clients include their business description, target market, desired visitor actions, competitive advantages, average customer value, and current lead generation methods. The tutorial emphasizes understanding the problem before proposing a solution.