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In this video tutorial, the creator explains how to develop a web design proposal using their personal template that supports their successful freelancing business. Key topics include: crafting an effective proposal, its contents, and the process of sending and signing the proposal. For those who prefer to create a proposal from scratch, the steps outlined are obtaining a clear client brief, writing the proposal, sending it, and following up. Important questions to ask clients for the brief include inquiries about their business, target market, desired visitor actions, unique selling propositions, customer value, and current lead generation methods. A downloadable Word template is provided via a link in the description.