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A social media policy is an internal guideline for employees on how to engage in social media interactions. As platforms like Facebook, Instagram, and Twitter become key for information sharing, companies can better connect with potential customers and mold their brand identity. However, the rapid nature of social media also poses significant risks, as inappropriate employee posts can damage a company's reputation. This video tutorial discusses the importance of social media policies and explains their content. Additionally, viewers are encouraged to watch until the end for a link to customize their own social media policy. The video will also clarify the distinction between social media policies and social media strategy.