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In this tutorial, Mike Plogger from Visme provides guidance on how to create an effective marketing plan for businesses. He emphasizes the importance of having a marketing strategy to achieve success, especially for those lacking experience. A well-structured marketing plan helps clarify goals, maintain focus, and align team members. Mike outlines seven essential steps to develop a winning marketing plan and offers various templates to assist viewers in getting started. The first step focuses on understanding the purpose of a marketing plan, which is crucial for effective implementation and results.