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In the previous video, we were introduced to Joe, a vegan who avoids animal products. Working at Pilla, he realizes that the only option for vegans to have lunch is to prepare their own meals, which he finds tedious. This sparks his idea for a vegan restaurant in Pilla, prompting him to consider whether there is demand for such a place, if people would patronize it, and if it could be profitable. To develop his concept, he begins by defining his target customers—primarily other vegans living or working in Pilla. By first identifying individuals who share his lunch dilemma, Joe aims to create a focused customer profile, which can later be expanded as needed.
