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In this video, Jenn guides viewers through the process of creating a hotel marketing plan and provides a free downloadable template. She emphasizes the importance of having a marketing plan, whether for opening a new hotel or for annual business planning, as it serves as a critical reference throughout the year. Jenn acknowledges that plans may change, but starting with a solid plan is essential. Typically, the General Manager and department heads convene each summer to establish overarching objectives before teams develop their specific budgets and strategies. She encourages viewers to subscribe for more hotel marketing insights.
